And the rules shall set you free...

Until Mozart subordinated himself to the absolute unalterable rules of music – Do, Re, Mi, etc., – he could never have released to the world, the amazing compositions trapped within him. Once he mastered the piano by having learned how to do what it forced him to do with it's rigid structure, he was then (and only then) free to make the piano do what he wanted it to do.

Until you understand and subordinate yourself to the rules of buying, you cannot create a selling procedure which facilitates a purchase. You must first submit to what MUST take place prior to a purchasing decision before you can summon the creative energy needed to facilitate that buying decision; not just on a global level, but with each individual customer encounter.